I’m Alex Veronelli, 100% born and bred in Italy. My job is to manufacture threads for the quilting & sewing market. I act as CBDO for Aurifil, the Italian quilt and patchwork threads producer. I was born on 1967, married with 2 kids. My family comes from the textile industry on both sides… my mother’s family company produced fine Italian bed linens and my father was one of the founding members of Aurifil in 1983. After I spent 10 years fully focused on this Italian fashion Clothing, in the new millennium the vision to open to new markets drove Aurifil into the Quilt & Patchwork World. From 2009 I started to take charge to focus my time mostly to the Quilt Industry and to relationships with people related to Quilting.
So my CV is really short “ just Aurifil “ … but I am proud to have been able to bring ahead family traditions in business.